And i'm not saying product placement does not exist in music videos today, i'm just disappointed that this is increasing dramatically. Don't look at it as blatant product placement, look at it as the injection of good (And entertaining) art being produced in the world of advertising.Īll of the "shiny metal/glass" is tied to Absolut. So I think this is a good thing to see advertising like this. By using a company as a partner who can not only provide some funding for producing the music video, but also provide a means of distribution (Through their broadcast advertising which they have budgeted for anyway) it provides a good compromise for both parties in the arrangement. OkGo and Chevy did this recently with their most recent music video, which a shortened version was used for Chevy's Super Bowl advertising.Īnd anyway any music video is going to be a compromise of the music in some fashion, because more artists are contributing their interpretations into the creative process. Since people have the capability to skip advertising, or get their content from new places, we are seeing an increasing attempt by advertisers to make commercials worth watching, making them a more valuable use of your time, rather than traditional techniques of them forcing their product on you because you were forced to watch. Absolut has been airing a shortened version of this ad on TV, meaning SHM now have essentially a music video sponsored by Absolut running regularly on broadcast television, which is amazing. The fact that this video was a collaboration between SHM and Absolut works in both parties favors. Im sure you would have probably noticed the product placement anyway had the video not been uploaded by Absolut or called Absolut Greyhound, but you probably wouldn't of reacted to it as much. It seems like the entire concept of the video is derived from their musical brand. All the movements they are doing in the control spheres mimc the movements they do when performing.
The three circles which they use to represent the three of them are the spheres that they are in controlling the greyhound. In fact I see more SHM branding integrated into the thematic aspects of this video. I just don't really see the why you think "Everything from the clothing to the coloring draws back to absolute." nothing here screams "Absolut" besides maybe the choice of location, since it is a primarily white environment, which is the only prevalent theme from their branding I can see particularly utilized here. There was less product placement in that music video then almost any pop music video released lately.
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